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Privacy Policy
Last updated: 25 October 2026
This notice, provided pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 (the “GDPR”) and Legislative Decree No. 196/2003 (the “Italian Privacy Code”), describes the processing of personal data connected with the consultation of the website www.immobiliaredanesi.it, with requests submitted to the Controller and with communications by email, including the purposes of the processing, the retention periods and the rights of the data subject. For cookies and similar tools, reference is made to the Cookie Policy.
1. Data controller
The data controller is NCD Immobiliare S.r.l.s., which trades under the name Danesi Immobiliare (hereinafter the “Controller” or the “Company”).
The Controller has not appointed a Data Protection Officer, the conditions laid down in Article 37 GDPR not being met; for any request concerning the processing of personal data, the data subject may contact the Controller at the details indicated above.
2. Data processed in connection with browsing
Browsing data. The server hosting the website automatically records the IP address, the date and time, the page requested and the type of browser, in order to ensure the operation of the website and to protect it against abuse. Legal basis: the legitimate interest of the Controller in security (Article 6(1)(f) GDPR). The data are retained by the hosting provider for the time necessary for the security of the service; the Controller accesses them only in order to ascertain abuse or at the request of the authorities.
Visit counter. The pages viewed are counted by means of a tool owned by the Controller, without the use of cookies. In order not to count the same visitor twice on the same day, the server derives from the IP address and the browser a non-reversible code, valid for that day only and subsequently deleted. The IP address is not stored; only daily totals are retained, for a period not exceeding 400 days. Legal basis: legitimate interest in knowing how the website is used (Article 6(1)(f) GDPR).
Images of listings. Photographs and floor plans originate from the servers of the Controller’s property management system (Getrix, of Immobiliare.it S.p.A., Italy): in order to display them, the browser connects to those servers, which receive the user’s IP address and do not install cookies. Listings without photographs display an image supplied by placehold.co (Cloudflare network, United States), which likewise receives the IP address. Legal basis: legitimate interest in the presentation of the properties (Article 6(1)(f) GDPR).
Third-party statistics and content. Google Analytics, Microsoft Clarity, Google Maps, YouTube videos and virtual tours are activated only with the prior consent of the user (Article 6(1)(a) GDPR and Article 122 of the Italian Privacy Code). For details, reference is made to the Cookie Policy.
3. Data processed in connection with contact or valuation requests
Requests may be submitted through the forms on the website (Contact, property page, valuation, sale of the property), by email, by telephone, via WhatsApp or through the property portals.
Data processed: first name and surname, email address, telephone number (where provided), message, property of interest, expected timing of the purchase (where provided), language and page of origin. For requests submitted through the forms, the IP address is also recorded, as a safeguard against spam and abuse.
Purposes: to respond to requests, to arrange viewings and valuations, and to conduct the negotiation requested by the data subject.
Legal basis: pre-contractual measures taken at the request of the data subject (Article 6(1)(b) GDPR); for the IP address and the anti-spam filters, legitimate interest in security (Article 6(1)(f) GDPR).
Data originating from the portals: where contact is made through Immobiliare.it, Idealista or Casa.it, the portal transmits to the Controller the name, contact details and message, which are processed from that moment onwards in accordance with this notice.
Draft replies by means of artificial intelligence: in order to reduce response times, the text of the message and the property requested may be processed by an artificial intelligence service (Claude, by Anthropic), which prepares a draft. The name, email address and telephone number entered in the dedicated fields are not transmitted; they are transmitted only if reproduced in the body of the message. Every reply is always read, corrected and sent by a member of the agency’s staff. Legal basis: legitimate interest in providing a timely response (Article 6(1)(f) GDPR).
Retention period: 24 months from the last contact, where no mandate or negotiation ensues (section 6). The IP address is removed from the archive after 12 months; a backup copy held in a file retains it until that file is cleared. Messages held by the anti-spam filter are recorded in a separate file, which is emptied automatically when it is full.
Such data are not used for promotional purposes; with regard to emails containing property proposals, reference is made to section 5.
4. “We’ll tell you as soon as it comes up” alert service
Data processed: email address, language and the search criteria selected (municipality, property type, maximum price, minimum number of rooms), together with the dates of subscription and of confirmation.
Purpose: to inform the data subject when properties matching the criteria indicated are added to the catalogue. Each property is notified once only.
Legal basis: consent of the data subject (Article 6(1)(a) GDPR and Article 130 of the Italian Privacy Code), given by ticking the dedicated box on the form and confirmed through the link sent by email; in the absence of confirmation, no communication is sent.
Method of withdrawal: by means of the link at the foot of each alert, with effect on all alerts associated with the same email address.
Retention period: for the duration of the alerts. Failing confirmation, or in the event of unsubscription, the request is deactivated and no further communications are sent; the data subject may request its erasure.
5. Commercial communications: property proposals and newsletter
Conditions for sending: communications are sent only to persons who have given their consent (Article 6(1)(a) GDPR and Article 130 of the Italian Privacy Code) or who have already purchased, sold or leased a property through the Controller; in the latter case, they concern services similar to those already enjoyed and are sent until the right to object is exercised (Article 130(4) of the Italian Privacy Code).
Data processed: name, email address, requests made and preferences indicated by the data subject.
Personalised proposals, subject to specific consent: the selection of properties also takes into account those viewed or clicked on in the Controller’s emails. In the absence of such consent, the selection is based solely on the requests made by the data subject.
Tracking of opens and clicks, subject to specific consent: the emails contain an invisible image and links which detect the opening of the message and the properties clicked on. In the absence of consent, the emails are sent without such tools.
Methods of choice and withdrawal: at the foot of every email are the items “My preferences”, which allows a separate choice to be made in respect of each of the three processing operations, and “I no longer want to receive them”; it is also possible to write to the Controller. Each consent or refusal is recorded with the date, the channel and the text submitted to the data subject, for evidentiary purposes.
Retention period: until withdrawal of consent or objection; thereafter, only the data necessary in order not to send further communications and to document the choices expressed are retained. The data on opens and clicks are retained for as long as the data subject remains in the Controller’s archive.
6. Mandates and negotiations
For sale or letting mandates, purchase offers and contracts, a specific notice is provided at the time of signing. In summary, the data processed are those necessary for the performance of the contract (Article 6(1)(b) GDPR) and those required by law, including identification for anti-money-laundering purposes (Article 6(1)(c) GDPR; Legislative Decree No. 231/2007). Such data are retained for 10 years from the termination of the relationship, in accordance with civil, tax and anti-money-laundering legislation.
7. Recipients of the data
Within the Company, the data are accessible only to the head of the agency and to authorised agents. Externally, the data may be communicated to the following recipients:
Aruba S.p.A. (Italy): hosting of the website, database and email; processor (Article 28 GDPR).
Immobiliare.it S.p.A. (Italy): the Getrix property management system, photographs, floor plans and tours of the listings; processor.
Anthropic (United States): draft replies to messages (section 3); processor.
Cloudflare (United States): network of the placehold.co service, which supplies the “Photo not available” image for listings without photographs (section 2).
Google: processor for Google Analytics, independent controller for maps and videos; only with prior consent.
Microsoft (Clarity): independent controller; only with prior consent.
WhatsApp (Meta group): where the data subject chooses that channel, it processes the data as an independent controller, in accordance with its own terms.
Property portals (Immobiliare.it, Idealista, Casa.it): independent controllers of the data relating to communications with the Controller that transit through their respective services.
Professionals and authorities: accountant, notary and legal advisers, where necessary for the negotiation or for the fulfilment of legal obligations; public authorities, in the cases provided for by law.
Owner of the property: only where necessary for a viewing or a negotiation, after the data subject has been informed.
Personal data are neither sold nor disseminated.
8. Transfers of data to third countries
The website, the archive and the email service are hosted in Italy. Only the data processed through United States companies may be transferred outside the European Union:
Google, Microsoft, Meta (WhatsApp) and Cloudflare adhere to the EU-U.S. Data Privacy Framework, which is the subject of the adequacy decision of the European Commission of 10 July 2023 (Article 45 GDPR).
Anthropic: standard contractual clauses adopted by the European Commission (Article 46 GDPR).
A copy of the safeguards may be requested using the contact details indicated in section 1.
9. Security measures
The Controller adopts the following measures: encrypted connection (HTTPS), access to the management system through personal profiles and two-factor authentication, nightly backup copies overwritten within 14 days, and complete erasure upon request.
10. Nature of the provision of data
The provision of data is optional: browsing the website does not require any. In the forms, name and email address are required (for alerts, the email address alone), failing which it is not possible to respond; the telephone number is optional. For mandates and contracts, certain data are mandatory by law.
11. Automated decision-making
The Controller does not adopt decisions based solely on automated processing which produce legal effects concerning the data subject or similarly significantly affect him or her (Article 22 GDPR). The automated tools employed (anti-spam filter, selection of the properties to be proposed, artificial intelligence drafts) serve merely as support: decisions concerning the data subject are always taken by a natural person.
12. Minors
The website and the forms are intended for persons of full age. Any data of a minor received without the consent of the holder of parental responsibility are deleted.
13. Rights of the data subject
The data subject may, at any time:
access his or her data and obtain a copy of them (Article 15 GDPR);
obtain their rectification or completion (Article 16);
obtain their erasure (Article 17);
obtain the restriction of processing (Article 18);
receive the data in a machine-readable format and transmit them to another controller (Article 20);
object to processing based on the legitimate interest of the Controller and, without any need to give reasons, to the sending of promotional communications (Article 21);
withdraw consent, without prejudice to the lawfulness of the processing carried out before the withdrawal (Article 7(3)).
Requests may be sent to info@immobiliaredanesi.it or to the PEC address ncdsrls@pec.it. The Controller replies free of charge within one month; in complex cases, that period may be extended by two further months, subject to notice to the data subject (Article 12(3) GDPR). Confirmation of the identity of the requester may be required.
In the event of erasure, the data are removed from the archive, from working files and from mailing lists. Only the following are retained: a code derived from the email address, which does not allow the address itself to be traced, in order to prevent its being re-entered in error, and the data whose retention is required by law.
14. Right to lodge a complaint
A data subject who considers that the processing of his or her data does not comply with the applicable legislation may lodge a complaint with the Italian Data Protection Authority (“Garante per la protezione dei dati personali”), Piazza Venezia 11, 00187 Rome, www.garanteprivacy.it, or with the supervisory authority of the European Union Member State in which he or she resides or works.
15. Amendments to this notice
Any amendments are indicated by the date of last update shown at the outset; substantive amendments are notified on the website or by email.
Cookie Policy
Last updated: 25 October 2026
This Cookie Policy describes the cookies and similar tools (browser storage, “localStorage” and “sessionStorage”) used by the website www.immobiliaredanesi.it: the party installing them, their purposes, their duration and the means of making a choice. It is provided pursuant to Article 122 of the Italian Privacy Code and the Guidelines of the Italian Data Protection Authority (Garante per la protezione dei dati personali) of 10 June 2021. The data controller is NCD Immobiliare S.r.l.s.; the contact details and the rights of the data subject are set out in the Privacy Policy.
In summary
In the absence of consent, the website uses technical tools exclusively: no third-party statistical tools, external maps or videos, or advertising tools are activated.
By selecting “Accept all”, statistics (Google Analytics and Microsoft Clarity) and external content (maps, videos, virtual tours) are activated together; by selecting “Essential only”, neither category is activated.
The choice may be changed at any time by means of the link “Review your cookie choices”, placed at the foot of this Cookie Policy.
1. Technical tools (always active, not subject to consent)
cookieConsent: first-party, browser storage. It records the user’s choice concerning cookies. It remains until the site data are deleted.
danesi-frasi: first-party, browser storage, on the home page only. It records the headline phrases already displayed, in order to avoid their repetition. It remains until the site data are deleted.
annunciStato and annunciTorna: first-party, session storage, listings page. They enable the user, on returning to the list from a property page, to find the filters, page and position again. They are deleted when the browser tab is closed.
PHPSESSID and nostats: first-party, used exclusively in the restricted area reserved for the agency’s staff. They keep the login session active (until the browser is closed) and exclude from the count the visits made from the agency’s devices (1 year). They are not installed on the devices of visitors to the website.
The internal visit counter (described in section 2 of the Privacy Policy), the typefaces, hosted on the Controller’s server (without any connection to Google Fonts), and the photographs of the listings, supplied by the servers of Immobiliare.it S.p.A. (Getrix) in Italy, likewise operate without cookies. For listings without photographs, an image supplied by the placehold.co service (Cloudflare network, United States) is displayed, which receives the user’s IP address.
2. Statistical tools (subject to prior consent)
Google Analytics 4 (Google Ireland Ltd). It records, in aggregate form, visits, pages viewed and certain actions, such as clicks on “Call” or on WhatsApp. It does not record the IP address. Cookies installed on the domain of the website: _ga and _ga_2C91XSHGCR, duration 2 years (some browsers reduce their duration). The data are retained in Analytics for 14 months. Google’s privacy policy: policies.google.com/privacy.
Microsoft Clarity (Microsoft Ireland Operations Ltd, independent controller of the relevant data). It records the points at which the user clicks and the manner in which the page is scrolled, including by means of recordings of the browsing session. The recordings are associated with a code and not with the user’s name; the data entered in form fields are always masked. Microsoft retains the recordings for 30 days (a sample for up to 9 months). Cookies installed on the domain of the website: _clck (1 year) and _clsk (1 day). The cookies CLID (1 year), MUID (1 year), ANONCHK (10 minutes), MR (7 days) and SM (session) may also be present on the domains of Microsoft, which uses them to recognise the browser across its own services. Microsoft’s privacy statement: privacy.microsoft.com.
Google and Microsoft may transfer such data to the United States on the basis of the safeguards of the Data Privacy Framework (section 8 of the Privacy Policy).
3. Third-party content (subject to prior consent)
Maps, videos and virtual tours are supplied by third-party sites. In the absence of consent, a box with a button is displayed in place of such content; selecting the button causes only the content concerned to be loaded, limited to the page on which it appears.
Google Maps (Google, independent controller). It may install its own cookies, for example NID (up to 6 months): list of Google cookies.
YouTube (Google). The “enhanced privacy” mode (youtube-nocookie.com) is used, which does not install cookies before the video is started; data may be stored in the browser during playback.
Virtual tours (Immobiliare.it S.p.A. via Getrix, or Matterport). They may use their own cookies, in accordance with their respective notices.
4. Tools not used
The website does not use its own advertising cookies, social network pixels, sharing buttons that perform tracking, or techniques intended to recognise the user’s device over time or on other sites.
5. Methods of giving and changing consent
On the first visit the banner offers the options “Accept all” and “Essential only”. Scrolling the page or continuing to browse does not constitute consent: until the user makes a choice, only the technical tools remain active.
The choice is stored and the banner is not shown again at every visit: it reappears only if the browser data are deleted or the link “Review your cookie choices” is used.
To change the choice the link below may be used. Where consent is withdrawn, the tools are deactivated and the Google Analytics and Clarity cookies are deleted from the domain of the website; those stored by Google and Microsoft on their respective domains may be deleted through the browser settings.
Through the browser it is also possible to block or delete cookies: Chrome, Safari, Firefox and Edge provide a dedicated “Privacy” section in their settings. The website remains usable in any event.